The outdoor toy category is currently experiencing a surge in popularity thanks to the warm weather in Britain, as well as parents’ continued efforts to find new ways to keep the kids occupied while lockdown measures remain in place.
In recently published data from The NPD Group, Wilton Bradley topped the list of best-selling outdoor and sports toys week for the ending 18 April, ranked by value sales, with its Bestway 8ft Fast Set Pool And Cover.
And today, the company is offering retailers a first look at a series of new lifestyle images for the officially licensed Fiat 500 Push Ride On Car.
Suitable for children aged two plus (measuring L98.4cm x W54.7cm x D63.2cm), this miniature Fiat 500 offers families battery-free fun – both indoors and outdoors!
The car, which comes in a gorgeous pink shade, promises to make any child-owner the coolest kid on the block. Featuring opening doors, a high-back comfortable seat, working headlights, a horn and a ‘twist-turn’ removable handle for steering, this cute little car is sure to make kids smile!
While cinemas remain closed, creative parents could even create a drive-in cinema experience, letting kids watch their favourite film from the comfort of their own car – perhaps one of the new straight-to-digital releases, such as Trolls! Or, parents could let little ones take a lockdown-friendly road trip through the garden – they’ll even be able to listen to music as they ride along, with 10 songs pre-installed.
For more information about the Fiat 500 Push Ride On Car, and other brands in the company's portfolio, contact Wilton Bradley: sales@wiltonbradley.co.uk
