Wilton Bradley offers first look at Fiat 500 lifestyle images

The company has offered a sneak peek at a series of new lifestyle images its taken for the licensed Fiat 500 Push Ride On Car

Written by Georgie Dobie

Posted 12.05.2020 | Products

Wilton Bradley offers first look at Fiat 500 lifestyle images thumbnail

The outdoor toy category is currently experiencing a surge in popularity thanks to the warm weather in Britain, as well as parents’ continued efforts to find new ways to keep the kids occupied while lockdown measures remain in place.

In recently published data from The NPD Group, Wilton Bradley topped the list of best-selling outdoor and sports toys week for the ending 18 April, ranked by value sales, with its Bestway 8ft Fast Set Pool And Cover.  

And today, the company is offering retailers a first look at a series of new lifestyle images for the officially licensed Fiat 500 Push Ride On Car. 

Suitable for children aged two plus (measuring L98.4cm x W54.7cm x D63.2cm), this miniature Fiat 500 offers families battery-free fun – both indoors and outdoors! 

The car, which comes in a gorgeous pink shade, promises to make any child-owner the coolest kid on the block. Featuring opening doors, a high-back comfortable seat, working headlights, a horn and a ‘twist-turn’ removable handle for steering, this cute little car is sure to make kids smile!  

While cinemas remain closed, creative parents could even create a drive-in cinema experience, letting kids watch their favourite film from the comfort of their own car – perhaps one of the new straight-to-digital releases, such as TrollsOr, parents could let little ones take a lockdown-friendly road trip through the garden – they’ll even be able to listen to music as they ride along, with 10 songs pre-installed. 

For more information about the Fiat 500 Push Ride On Car, and other brands in the company's portfolio, contact Wilton Bradley: sales@wiltonbradley.co.uk 


Boris announces lifting of restrictions thumbnail

Boris announces lifting of restrictions

This afternoon prime minister Boris Johnson announces lifting of restrictions with non-essential retail due to open in April

Asmodee bring Valentine’s day joy to Manchester with free ‘Play On Demand’ delivery service thumbnail

Asmodee bring Valentine’s day joy to Manchester with free ‘Play On Demand’ delivery service

Asmodee celebrate a successful effort to bring some Valentine’s Day joy to people stuck at home under lockdown, after its ...

DKB Toys & Distribution appoints Norton PR for UK launch thumbnail

DKB Toys & Distribution appoints Norton PR for UK launch

Founded in 2020, DKB Toys & Distribution aims to become a one-stop-shop for some of the biggest and best toy ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor