Vivid’s Charlie and Chip are top banana!

Brand-new additions to the AniMagic range will launch with star-studded celeb event at ZSL, alongside host of marketing support

Written by Rhys Thomas

Posted 04.03.2020 | Products

Vivid’s Charlie and Chip are top banana! thumbnail

The jungle drums are beating and 2020 sees Vivid taking a step into the wild with the launch of a new AniMagic Interactive duo Charlie and Chip, which will hit shelves in September.

This super cute mum and baby gorilla truly interact with each other, enjoying cuddles, feeding time and napping. 

If Chip wanders too far from mum, you'll hear them both whimper as they wait to be reunited together.

“We're really excited about our marketing activation plan to support the launch of Charlie and Chip” says Marketing Manager Tom Bennie.

“We will kick off the campaign by hosting a special celebrity launch event for the press at ZSL London Zoo following World Gorilla Day in September.

“Alongside traditional TV advertising, we are also pulling together digital content and a social media campaign to truly engage with kids and parents.”

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