Vivid kicks off its Vet Squad marketing plan

Vivid has launched its new vet-themed brand for girls with new toy-play style webisodes and a heavyweight TV campaign on-air

Written by Georgie Dobie

Posted 21.08.2020 | Products

Vivid kicks off its Vet Squad marketing plan thumbnail

Vivid’s launch of its new vet-themed brand for girls, Vet Squad, is off to a roaring start with new toy-play style webisodes and a heavyweight TV campaign on air.

The animal-rescue brand is now available in stores with a range of vets, pets, vehicles and playsets starting from £3.99 allowing children to take part in animal-saving adventures and discover the world of Vet Squad!

Chloe Burrowes, assistant brand manager, said: “We’re delighted to see our Vet Squad campaign off to such a strong start. It’s great to see viewers discovering the world of Vet Squad through these digital episodes to then create their own imaginative rescue adventures in their own homes! James the Vet is the perfect brand ambassador for the range and highlights to any aspiring mini-vets how they can use their vets, pets and vehicles to replicate real-life animal care situations.”

The engaging toy-play episodes follow the rescue adventures of the Vet Squad – Yara, Emily, Ava and Robin. These webisodes have already proven popular, gaining over 200,000 views in the channel’s first week. Viewers can watch as the team help animals-in-need from all across the island from the turtles in Rescue Reef to the penguins of Polar Point! Fans of the channel will see all-new Vet Squad adventures air throughout August and beyond.

The launch is supported by a multi-channel marketing campaign across the autumn/winter season. The planned TV activity will support key lines in the range, showcasing the vet’s rescue vehicles and the animals in need. The webisodes will be amplified with a robust digital campaign and a bespoke interactive Vet Squad game highlighting the magical colour change injuries on the pets which will be distributed across the Super Awesome network.

Vet Squad will also be endorsed by real-life vet and star of CBBC’s The Pet’s Factor Dr James Greenwood, affectionately known by fans as James the Vet! Alongside being a spokesperson for the brand, James will lead a video series showing how he’d react to the Vet Squad’s rescue situations and social media shorts giving consumers his top animal-care tips.

Inspired by Vet Squad’s charity partnership with Sea Life Trust and the amazing work they do every day to care for animals in need, James the Vet will also help to launch a new social and PR driven campaign - Vet Squad Heroes. The campaign is designed to celebrate the small but mighty rescues that parents and children do in everyday life from reviving a bumblebee to moving a snail out of the way on a path. Parents can get involved by submitting their child’s everyday rescue mission to the Vivid Facebook page to be in with a chance of winning a family ticket to any UK Sea Life attraction and a bundle of Vet Squad toys. All mini-rescuers can also receive their very own downloadable certificate approved by CBBC’s James the Vet to prove they are a Vet Squad hero.

Dr James Greenwood said: “‘I am delighted and very excited to team up with The Vet Squad to help bring veterinary care to the forefront of children’s imagination and play. Looking after animals has always been a huge part of my life, both growing up and now as a vet, and I’m very pleased to help create that same experience to inspire the next generation of animal carers.”

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