Trends UK taps Hey Duggee for electronic learning toys

Licensing partnership with BBC Studios will see launch of Hey Duggee learning tablet and flip phone next spring

Written by Rhys Thomas

Posted 18.09.2019 | Products

Trends UK taps Hey Duggee for electronic learning toys thumbnail

Trends UK is teaming up with BBC Studios on a new licensed range of electronic learning toys tied to the hit series Hey Duggee.

The new range will include a learning tablet and flip-up phone, featuring Duggee and his squirrel friends Tag, Betty, Roly, Happy and Norrie, each with an educational element, developing communication skills and helping children to recognise colours, numbers, shapes and letters. The toys will be available in-store and online from spring 2020.
“We are delighted to work with BBC Studios on this engaging property,” says Lindsay Hardy, Marketing Director at Trends UK. “Hey Duggee electronic learning toys will have fun and educational appeal at their heart. The range will inspire children to have a go and try new learning tasks with lots of laughter along the way, just like the show.”

Julie Kekwick, Senior Licensing Manager, BBC Studios, adds: “Trends UK is a brilliant addition for Hey Duggee and the perfect fit for the brand. We’re sure that the quality of their products and the learning element of this new range will be a big hit with the fans, and we’re looking forward to seeing products hit the shelves next year.”
Hey Duggee consistently ranks as one of the top three programmes on CBeebies and received over 50 million iPlayer requests in 2018. The Toothbrushing Badge is currently the most watched episode of 2019 for children’s titles.

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