Feeling blue? Green with envy? Then Thames & Kosmos has just the remedy.
The toy firm is playing its part in tackling the stigma behind mental health and helping kids and parents boost their wellness levels with a new board game based on the best-selling book by Anna Llenas, encouraging young ones to open up about the way they feel, even if those thoughts and feeling are confusing.
“The game was brought to us by Devir, who we are the UK distributor for, and it was a game we all thought was very special and could do some good in the market,” says Jo Drage, Sales Director at Thames & Kosmos. “The author worked very closely with the team there to ensure that it retains all the lessons and spirit of the book.
"Currently, so much of mental health treatment is for those aged 20 and above, but the vast majority of serious mental health challenges manifest when we are far younger, around three to 14. That’s what we want to go in some way to helping parents and children tackle. I think it’s worth it even if we’re only able to help one family.”
Among the company’s other Toy Fair highlights are three new additions to the best-selling EXIT games range which “account for 10 of our top 11 best-sellers”, according to Jo. A tabletop twist on the exit room phenomenon, Jo expects the range to remain a major fixture in its best-sellers list.
“We’re also bringing a few new magic sets out. For us that goes in a cycle, and I think it’s been under the radar for long enough now that magic sets could really do well,” Jo adds. “And we have new introductions in our STEM and experiment lines with keener pricing – something I think will attract a wider audience.”