SpyX sneaks onto YouTube

Trends UK pleased with early results of one of it biggest digital campaigns to date: “The target audience is responding well – and so are retail sales”

Written by Rhys Thomas

Posted 17.10.2019 | Products

SpyX sneaks onto YouTube thumbnail

It may be based on stealth and subterfuge, but Trend UK is making noise about its SpyX range through a digital campaign that includes the company’s first ever influencer-style content.

The first burst of activity is now live and proving a huge success, reportedly reaching 500,000 impressions and attracting a high click-through rate, according to the company. The campaign is expected to reach several million people by Christmas.

New for Trends UK is influencer-style video content, the first of which was posted on the company’s YouTuber page and has accrued almost 250,000 views in under a month.  


Lindsay Hardy, Marketing Director, Trends UKsays: “It’s the first time we have commissioned an influencer-style video to demonstrate and show the features of the gadget SpyX range and the target audience is responding well – and so are retail sales!”

Further support planned over the coming weeks include PR and blogger reviews.

Trends UK’s SpyX range allows kids to role-play with cool crimefighting gear and gadgets, just like real hero agents. With an affordable price range including pocket money toys to larger gift sets, there is a SpyX toy to suit all occasions and budgets.

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