Spin Master named League of Legends master toy

Licensing agreement with video game giant Riot Games will bring action figures, role-play and more to shelves next AW

Written by Georgie Dobie

Posted 18.09.2020 | Products

Spin Master named League of Legends master toy thumbnail

Spin Master has inked a master toy agreement with Riot Games for League of Legends, one of the most-played video games in the world.

The toy company will develop a variety of products including action figures, playsets and role-play items, with an expected launch window of autumn 2021.

John Blaney, Spin Master’s Senior Vice President of Licensing, said: “Spin Master is excited to collaborate with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds in League of Legends.

“Our League of Legends line-up will appeal to fans of all ages, delivering high-quality products on the cutting edge. We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline.”

Entering its second decade, League of Legends is a team-based, multiplayer online strategy game where two teams of five powerful champions face off to conquer the other’s base. Players choose from over 150 champions to make epic plays and take down towers as they battle their way to victory.
 
“Spin Master is the perfect partner for the League of Legends franchise,” said Christian Bayley, Director, Brand Management for consumer products at Riot Games. “Together we have the opportunity to enhance our champions and their stories giving players the opportunity to go even deeper into the League of Legends universe.”
 

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