Siso Toys UK is bringing Ryan’s World toys to the UK after securing the distribution rights for the YouTube phenomenon from pocket.watch.
The YouTube star has racked up an eye-watering 27 billion views on the platform, with 42m views a month coming from the UK. Ryan’s World is the number one kids influencer in the UK and globally world, with 19 million subscribers.
The licensed toy range launched in the US last year to phenomenal success, selling out across the country and receiving the attention of major press outlets. The range was picked up by major US retailers including Walmart and Target, with significant shelf space and store distribution to meet the high demand from fans of Ryan.
Siso Toys UK is looking to replicate that success in the UK with its line up of Ryan’s World toys, produced under license by Jada Toys. The range includes mini cars with characters, feature action vehicles that include a character as well as eye popping RC, with a hero item being the Stunt Panda RC that performs tricks and stunts.
“Following the acquisition of Jada Toys, we’ve received so much interest and enquires on the Ryan’s World range. We previewed the range at London Toy Fair and received a massive level of interest and are excited to launch into UK retailers,” says Martin Whitaker, Managing Director, Siso Toys UK.