Spin Master’s leading sand brand Kinetic Sand is partnering with SuperCamps this summer to bring hours of hands-on creative and imaginative play to children across the UK.
Kinetic Sand activities will run in all 60-plus SuperCamps venues throughout the summer holiday season, reaching thousands of children. SuperCamps kids will also have the chance to win individual packs of Kinetic Sand during their visits.
The exciting experiential partnership includes extensive marketing activity through SuperCamps’ digital channels to drive awareness of the Kinetic Sand summer activities including website promotion, e-newsletter and social outreach, alongside May Half Term promotional posters.
“We are delighted to be partnering with SuperCamps this summer,” says Soin Master Assistant Brand Manager Hannah Ward. “We know that when kids get to experience Kinetic Sand through hands-on play, they absolutely love it and are entertained for hours, so we are very excited to be able to give them this opportunity through fun activities.
SuperCamps Director Nathan Nicholas adds: “We are super-pleased to add Kinetic Sand to our offering this summer. Hands-on creative play is such an important part of early years development, and Kinetic Sand provides a completely new, interactive experience for our kids. We can’t wait to see their faces!”
Spin Master will also be launching the Sandisfying Set this summer. The new product lets fans transform Kinetic Sand like never before, encouraging you to create mesmerising sand effects and incredible videos to share with friends. The set comes with 10 different tools, two pounds of Kinetic Sand, a transformable sand box, phone stand and backdrop for filming videos.