Sandisfying summer promo for Spin Master

Kinetic Sand-branded creative play experiences will come to SuperCamps venues across the UK this summer holiday, alongside launch of new Sandisfying Set

Written by Rhys Thomas

Posted 07.06.2019 | Products

Sandisfying summer promo for Spin Master thumbnail

Spin Master’s leading sand brand Kinetic Sand is partnering with SuperCamps this summer to bring hours of hands-on creative and imaginative play to children across the UK.

Kinetic Sand activities will run in all 60-plus SuperCamps venues throughout the summer holiday season, reaching thousands of children. SuperCamps kids will also have the chance to win individual packs of Kinetic Sand during their visits.

The exciting experiential partnership includes extensive marketing activity through SuperCamps’ digital channels to drive awareness of the Kinetic Sand summer activities including website promotion, e-newsletter and social outreach, alongside May Half Term promotional posters.

“We are delighted to be partnering with SuperCamps this summer,” says Soin Master Assistant Brand Manager Hannah Ward. “We know that when kids get to experience Kinetic Sand through hands-on play, they absolutely love it and are entertained for hours, so we are very excited to be able to give them this opportunity through fun activities.


SuperCamps Director Nathan Nicholas adds: “We are super-pleased to add Kinetic Sand to our offering this summer. Hands-on creative play is such an important part of early years development, and Kinetic Sand provides a completely new, interactive experience for our kids. We can’t wait to see their faces!”

Spin Master will also be launching the Sandisfying Set this summer. The new product lets fans transform Kinetic Sand like never before, encouraging you to create mesmerising sand effects and incredible videos to share with friends. The set comes with 10 different tools, two pounds of Kinetic Sand, a transformable sand box, phone stand and backdrop for filming videos.

Posh Paws launches NHS Charities Together bear collection thumbnail

Posh Paws launches NHS Charities Together bear collection

The Thank You Bears range lands in September; for every Thank You Bear sold, Posh Paws will donate a percentage ...

Remembering Les Nurse thumbnail

Remembering Les Nurse

The highly respected and popular industry veteran sadly passed away on Monday 6 July

IMC Toys announces new offices and appointments thumbnail

IMC Toys announces new offices and appointments

Strengthening its presence in the UK market, the company has moved its offices to Oxfordshire and confirmed two new hires ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor