The 7” option will be available in all six Chrome colourways: silver, gold, blue, green, purple and mauve. The Qualatex team decided a new 7” size was perfect for bridging the gap between 5” and 11” round options in trending design styles, offering a rounded shape and excellent colour match and opacity from small (3”) to larger (7”) sizes.

The new size offers great scope for creativity and the production of stunning ‘insta-worthy’ designs, as there are now more ways than ever to use the rich, radiant, reflective Chrome colours already loved by trade and consumers alike - whether it be on-trend organic décor or upmarket retail designs.

“We’re thrilled to be able to offer these new ranges of Chrome latex,” says Julie Dommett, Head of Marketing for Pioneer Europe Limited. “Chrome has been so well received that our customers started asking for more sizes just as soon as it became available, as the balloons created such a statement when used in any design. We can’t wait to see what everyone will create with these!

“We are expecting to be in stock of these new ranges in June. I would however urge customers to place orders early, as demand is already high and we only announced the launch yesterday!”

The innovative Chrome latex range was first launched to great acclaim at last year’s spring trade shows, and matching Chrome Microfoil balloons were launched this spring. Qualatex is also adding two colour assortment packs of the original latex sizes: a 100 count 11” bag and 100 count 260Q bag, each containing a mix of all 6 Chrome colours – the perfect addition to any balloon professionals’ toolkit.