Pioneer Europe is celebrating its second annual Joy of Balloons campaign after a successful first run out in 2018.
The initiative takes place as part of International Balloon Month, and aims to showcase the sheer delight balloons can bring through an integrated campaign sharing the #joyofballoons throughout September.
“Balloons are a much-loved way to mark any event or simply raise a smile”, says Julie Dommett, Head of Marketing, Pioneer Europe. “We’re encouraging all our trade partners to get involved this International Balloon Month and spread the Joy of Balloons.”
As well as press and social media involvement, trade customers and consumers are encouraged to undertake random acts of balloon kindness involving Qualatex balloons throughout the month, and enter trade and consumer prize draws.
Some lucky retailers will be randomly gifted special balloon surprises in orders shipped throughout the month. Retailers taking part in the 2019 Trade Challenge who share their images on social media using the #joyofballoons hashtag will be entered into the prize draw to win one of three balloon hamper prizes.
Pioneer is also supporting UK retailers with marketing assets to help them spread the joy, and with a UK consumer prize draw offering a balloon bouquet prize for a deserving recipient. Retailers can download plenty of materials to promote the initiative in-store.