Posh Paws has been named a new plush licensee for Sesame Street in a deal brokered by Bulldog Licensing, Sesame Workshop’s agent for the UK and Ireland.
Under the agreement, signed with Posh Paws will develop a wide range of feature and basic Sesame Street plush for retail in the EMEA region, while parent company Whitehouse Leisure creates plush lines for amusement channels.
Sesame Street is already one of the most beloved evergreen properties in the UK, and the new plush range from Posh Paws will build on the brand’s strong character appeal. Featuring interactive Elmo and Cookie plush alongside a wide range of basic plush characters, Posh Paws will support the product launch with a heavyweight marketing and PR strategy featuring TV, print and digital campaigns including a focus on opportunities to work with key influencers in the pre-school area.
“We’re delighted to be partnering with one of the world’s best-loved brands in Sesame Street,” says Lauren Shipman, Brand and Marketing Director at Posh Paws International. “The characters have entertained and educated generations of children and continue to be a staple for kids and adults everywhere. We look forward to continuing the strong growth the brand is seeing across retail with new and innovative product ranges to appeal to fans everywhere.”
Rob Corney, MD, Bulldog Licensing, adds: “As retailers everywhere look to build on their portfolio of great classic properties, Sesame Street offers something for everyone; from the fans who have followed Cookie Monster and friends from the outset over 50 years ago, to the new generation discovering the delights of Sesame Street and their favourite furry red monster Elmo for the first time.”