Road to 2018 FIFA World Cup Russia Sticker Collection is launched
Panini has got football fever! The company has launched its Road to the 2018 FIFA World Cup Russia Sticker Collection.
The collection is backed by a multi-faceted marketing campaign including TV advertising, a nationwide press and digital campaign, investment at retail across key listings, magazine cover-mount activity across key children’s titles as well as a wide-ranging sampling campaign.
Collectors can kick start their collection with a starter pack, which includes an album plus 26 stickers! There are 528 stickers to collect in total including those well-known faces from England, Northern Ireland, ROI, Scotland and Wales.