OnBuy.com study finds Brits spend £755 on LEGO in a lifetime

The research also found that, on average, British people have £160 worth of LEGO in the house

Written by Georgie Dobie

Posted 12.08.2020 | Products

OnBuy.com study finds Brits spend £755 on LEGO in a lifetime thumbnail

Research from OnBuy.com, the online marketplace, has revealed how much Brits fork out on LEGO in their lifetime*, with the average person spending £755 and the average household currently housing £160 worth of it. The marketplace surveyed 2,000 members of the public, and analysed internal sales data to reveal how much the average Brit spends on the popular toy brand. The platform has also revealed the ten most expensive LEGO sets currently available to buy, which includes a LEGO Star Wars 75252 Imperial Destroyer worth £649.99.

A study conducted by the world’s fastest-growing online marketplace has discovered that, on average, British people spend £755 on LEGO products during their lifetime* and the average household currently has £160 worth of it.  

The platform behind the study, OnBuy.com, also discovered where in the UK loves LEGO the most based on sales data, with Manchester coming out on top, followed by London and Edinburgh. 

As part of this study, OnBuy commissioned a survey of 2,000 members of the British public, to gain insight on their buying habits. This data was also used to compile a list of where in the UK people spend the most on LEGO. 

OnBuy’s toy department also revealed the ten most expensive LEGO sets available to buy**. The top five sets, and their prices are as follows: 

1. LEGO Star Wars 75252 Imperial Destroyer - £649.99 
2. LEGO Star Wars Millennium Falcon - £649.99
3. LEGO Technic 42009 Mobile Crane MK2 - £459.99
4. LEGO Creator 10256 Taj Mahal - £299.99

5. LEGO Disney Castle - £299.99

The five areas of the UK that spend the most on LEGO in a year, and the average amounts, are: 

1. Manchester - £258
2. London - £234
3. Edinburgh - £230
4. Bristol - £211

5. Bath - £205

The top ten most expensive LEGO sets currently on the market, and the full list of areas of the UK that love LEGO the most, can be found here.

OnBuy also asked respondents whether the majority of their LEGO purchases had been for children, or in fact for themselves, and found that nearly two fifths (38%) of adults admitted to buying LEGO for personal use.  

As the fastest-growing marketplace in the world, OnBuy offers competitive prices on millions of products supplied by thousands of trusted online retailers. From household names to independent sellers, buyers can shop securely for products from a range of categories, such as electricals, baby and toddler, home and garden, and cars and automotive. 

Cas Paton, founder and CEO of OnBuy, said: “LEGO has long been one of the world’s favourite toys, appealing to generations young and old - and it’s a running joke that ‘everyone’s got some LEGO in their house’. But, we wanted to see just how much of the brand people actually had lying around, and how much it’s worth. 

“Using our data and a study of people from around the UK, we were able to answer those questions, and what we discovered was actually really interesting. For a toy that’s been around for so long, it’s amazing to see people’s love for it hasn’t diminished and households still continue to spend large sums of money on the brand.” 

* The average lifetime of a British person is 81 years old, OnBuy took into account that on average people will buy LEGO from the age of 18 years old

**For the purpose of this study, OnBuy only looked at LEGO sets currently retailing and available to buy, and haven't taken into account resale products or prices.
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