Magnetise play this summer with SmartMax

Three new sets in the My First collection will launch this summer: My First Vehicles, Animals and Sounds & Senses

Written by Georgie Dobie

Posted 02.09.2020 | Products

Magnetise play this summer with SmartMax thumbnail

SmartMax, the brand behind the award-winning pre-school magnetic construction sets, is thrilled to be expanding its bestselling My First collection again, with three new sets. Launching this summer, My First Vehicles, Animals and Sounds & Senses, are sure to magnetise the minds of little ones aged one to five.

My First Vehicles will have toddlers constructing with their Cement Mixer and a dumper truck, or putting out the fires with their fire engine. Including 13 large and tactile pieces that are soft to touch, little ones will love finding the right pieces to make the correct vehicle or mixing it up to create the weirdest combinations on the building site. Super easy to click together thanks to the signature SmartMax magnetic bars, this set also includes a white SmartMax ball, perfect for the dumper truck.

Charging onto the scene, My First Animals sees the arrival of four new magnetising species to collect, including a bear, elephant, seal and horse. These enchanting toys offer little ones a creative approach to the basics of magnetism. The extra-large animals are soft to touch, and easy to grab and connect using the magnetic bars. Best of all, like all SmartMax products, each piece is 100 per cent compatible with all other sets, so little ones can mix and match animals to create creatures of their own.

This Summer also sees the launch of the My First Sounds & Senses, which features four new SmartMax bars and balls, each one developed with a different sound and texture. Not only will children love shaking, rattling and building with this set, but the charming pieces have been brought to life with different faces drawn on each side of the ball depicting various emotions; encouraging children to express themselves through play.

The My First Sounds & Senses set helps children distinguish sounds, which is proven to have a positive effect on language development. Most importantly, like everything from SmartMax, the pieces are completely safe for young children.

Commenting on the launch of the new SmartMax My First sets, Karen Clarke, UK brand director for Smart Toys and Games, said: “We are so excited to launch our new SmartMax sets – the My First range is one of our bestselling collections so we are delighted that fans can now add even more fun to the magnetic mix. The My First Sounds & Senses set is something really new for the range and makes a fantastic gift for a baby’s first birthday. Thanks to the different textures and sounds, it will have little ones engaged for hours!”

Introducing young children to the world of magnetism, SmartMax also encourages logical thinking, motor skills and imaginative play from the very beginning. The simple, yet effective design of the My First sets enables children of all ages to engage with the product and allows them to build their own unique constructions in a multitude of ways.

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