L.O.L. Surprise! treated thousands of Christmas shoppers to a surprise gig from girl band Four of Diamonds in busy Covent Garden last weekend, followed by an afterparty for competition winners and VIPs, to celebrate the launch of the Winter Disco toy range.
Both members of the public and invited guests had the opportunity to stop by and watch the performance from girl band Four of Diamonds, with a fully branded L.O.L. stage. Shoppers also enjoyed L.O.L. glitter makeovers and taking selfies with the giant O.M.G. Wardrobe for a chance to win an L.O.L. Surprise! Amazing Surprise.
The afterparty proved to be a star-studded occasion filled with celebrities and influencers, including former TOWIE star Dan Osborne (pictured above) with his children Teddy, aged 5, Ella, aged 4, and Mia, aged 1. Dan was seen posing for photos in the L.O.L. Surprise! interactive photobooth and watching on as Ella and Mia got glitter makeovers before meeting the band.
Also joining the magical wintery fun were the UK’s biggest Instagram-famous children, including: Coco Cousin-Brown (@cocotallulah), currently starring in Big The Musical on London’s West End and who did a live unboxing of the L.O.L. Surprise! Amazing Surprise for fans. Also at the event were fashion_laerta, who boasts over 1.1 million followers on Instagram , and @sanforshort with 40,000 followers.
Thirty lucky Smyths Toys Superstores competition winners were also welcomed to the performance and afterparty, enjoying exciting activity including meet and greets with Four of Diamonds, the live unboxing of the Amazing Surprise by influencer Coco Cousin-Brown, makeovers, and an interactive photobooth.
The event follows L.O.L. Surprise! last week making the DreamToys Top 12 Toys with the 2-in-1 Glamper, the third consecutive year L.O.L. Surprise! featured on the list.