UK-based children's brand distributor littleCONCEPTS and Candylab Toys from Brooklyn, USA have announced an ongoing exclusive partnership. littleCONCEPTS will cover the UK and Ireland and distribute the full range of around 60 existing lines. Stock will arrive in August, to be followed by 35 new models, which are set to launch in Q3, landing in September.
Candylab Toys is a design company of gear heads, architects, engineers, and designers with a passion for beautiful, all-natural materials, unique craftsmanship, and vintage-yet-modern looking cars that exude their own personality, and are inspired from an era when you fantasised about having a ride that matched an image you wanted to project. The cars have an artistic look with a mix of bold colours, and an impressive solid feel from their sturdy beech wood body. From the Woodie Wagon Surf Vibe Vintage to the Drifter Series, a gorgeous off-roader infused with nostalgia, Candylab collectables have been popular at museum gift shops and with consumers and collectors internationally.
Candylab is also focusing on smaller, more streamlined toy cars that are intended for kids to play with. The new cars have Candylab's stylised, cartoony look that attracts kids' attention and brings out a child's imagination when playing with them alone or while using the many accessories that encourage even more creativity.
Vlad Dragusin, founder and lead designer for Candylab, said: "We are car buffs, who happen to be engineers and designers, who see cars as works of art that truly grab your attention. But now, during this time of staying at home, we felt it important to give kids (and possibly their parents) some cool looking toys to play with and create stories with.
"I believe that in addition to adults, kids gravitate to the unique modern-vintage look and feel of these cars and that it helps stir up their imagination when they play."
Some of the kid-focused cars include the Soft Serve Ice Cream Van, the Taco Van, and there's even a satellite dish-equipped News Truck. There's also an upcoming Plumber Van, a Yellow Taxi, and a Blue Racer #8.
To enhance the toy car playing experience, a range of Americana set pieces will also be available, including the Lone Cactus Motel, Malibu Beach Tower, and Toll Booth.
Philip Nelson, co-founder of littleCONCEPTS, said: "littleCONCEPTS is about to enter its fifth year of trading and we have been on the look-out for a new brand to add to our portfolio for a while.
“We take a lot into consideration when choosing a new line and when the opportunity to work with Candylab arose, it was a no-brainer. The range fits in perfectly with our current portfolio of beautifully designed and consciously produced products for children.
“Staying positive and offering our customers the best products and services has been our ethos from the start and this has only been highlighted more in 2020.
“We can't wait to launch the brand in July and bring this most sought-after product to the UK and Ireland.”
Luke de la Mare, co-founder of littleCONCEPTS, added: "From the adult dreaming of being a Steve McQueen-esque cool dude with the perfect 1960's style rebel muscle car, to the kid stuck at home with some cool-looking toy cars and road tracks, we are excited that Candylab can promote a healthy imagination and a fun escape while we're temporarily trapped in the boxes that we live in during this period."
The range will be available to pre-order via the littleCONCEPTS B2B web-shop in the coming weeks. The distributor is also planning to exhibit at Top Drawer SS20, if the event goes ahead.
For further information on the range visit www.littleconcepts.co.uk or email email@example.com