Learning Resources announces Numberblocks partnership

Licensing agreement with the CBeebies show is a first for the European educational toys company

Written by Georgie Dobie

Posted 01.07.2020 | Products

Learning Resources announces Numberblocks partnership thumbnail

Learning Resources has partnered with BAFTA award-winning animated children’s educational TV series Numberblocks and will be launching a new Activity Set based on the company’s existing top selling MathLink Cubes brand. The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year.

MathLink Cubes is a linkable construction toy developed for hands-on maths learning through play. The new licensed Numberblocks Activity Set will allow children to play along with episodes and engage in further learning opportunities.  

“Many parents and teachers use our MathLink cubes to make Numberblocks activities for their children,” says Learning Resources’ MD, Dennis Blackmore. “This partnership means that we can bring together the imaginative power of Numberblocks with MathLink Cubes’ tried and tested quality to create exciting new products. Our new Activity Set is designed for use in the home or classroom, and with the power of the Numberblocks brand behind it, will be a popular product in all retail environments.”  

Series creator Joe Elliot says: "It’s an absolute delight to be partnering with Learning Resources. MathLink Cubes have been an integral part of Numberblocks right from the beginning — we’ve used them to discover what every Numberblock character can do, plan stories and design intricate animation sequences.  

“We have a large and dedicated following of young number fans, and the number one thing they ask for is real Numberblocks blocks so they can get hands-on and play with Numberblocks themselves. It’s been a whole new level of fun to work with the like-minded creative team at Learning Resources and we can’t wait to bring Numberblocks full circle and into the hands of our fans." 

Numberblocks, the British pre-school animated series that debuted on CBeebies in 2017, is aimed at introducing children to numbers, supporting the development of early mathematical skills. Produced by Blue-Zoo Productions and Alphablocks, the series was awarded a Children’s BAFTA for Preschool Animation in 2019. The show follows a fun-loving group of numbers who work together to solve problems big and small, encouraging children to sing along to help children learn basic number skills. 

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