Licensed movie puzzles and games head to stores with full PR and marketing support
Jumbo Games has launched its brand new range of puzzles and games to tie-in with the long-awaited UK release of the Disney Cars 3 movie!
The new collection is made of five products, covering a variety of Jumbo’s popular puzzle designs for little ones to enjoy. The highlight of the new range is the fun-fuelled Disney Cars 3 Piston Cup Race Game. This fun and exciting game features a rotating race track, miniature Cars characters playing pieces and Piston Cup and podium with engaging sound animations. The aim of the game is to be the fastest round the track, collecting tune-up as you go, to help customise your car to win the race. Players can place their car on the race track, press down on the Piston Cup and watch them overtake their opponents as they race round the inside lane.
“We are very excited to finally see our Cars 3 range on shelves in the UK and we will this week be kicking off our marketing and PR activity,” said Stewart Middleton, Managing Director at Jumbo Games. “Cars 3 has all the elements to be a huge hit this summer and our extensive range of products have been specially designed to engage and excite Cars fans this summer!”
The range also includes the creative, inspiring, double-sided Puzzle & Colour Box Set, where children can piece together the colourful 2D puzzle image and then flip it over and colour in the black & white picture on the back, using the free crayons included. As well as this, there is the Giant Floor Puzzle, 4in1 Bumper Pack, 4in1 Shaped Puzzles, that all feature characters and scenes from the brand-new movie.