Inside Out Toys to distribute sustainable toy brand Viking Toys

The range of safe, sustainable toys, which can withstand play from one child to the next, is available immediately from Inside Out Toys

Written by Georgie Dobie

Posted 24.06.2020 | Products

Inside Out Toys to distribute sustainable toy brand Viking Toys thumbnail

Inside Out Toys has announced the immediate availability of another sustainable toy brand in its portfolio – Viking Toys.

Julian Garner owner and managing director of Inside Out Toys, said: “As it is our aim to become the best distributor of sustainable toys in the UK, we are thrilled to be able to add Viking Toys to our offering.” 

The small family business has used this 'quiet time' for trade sales to formalise a strategic partnership agreement with Viking Toys. 

Based in Sweden, Viking Toys is a small, family-run toy company with a big heart. Each toy featuring the Viking Toys’ colourful logo is designed and manufactured with care and love. When the company was founded in 1974, it was based around a dream to create the safest and most durable toys on the market – toys with open-ended play value, to enable children to develop their imaginations. That dream still inspires and defines the company today. 

A company statement reads: “Our mission has always been to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture, toys made to withstand play from one child to the next, year after year ¬– these toys are so strong, they are almost indestructible!”  

The Ecoline combines Viking Toys’ timeless design of durable non-toxic toys with an oil-free, plant-based material made from sugar cane – taking sustainability to a new level. What's more, with every jumbo-sized Ecoline product purchased, Viking Toys commits to planting a tree. Also 100 per cent recyclable and with packaging made from recycled material, this range is the perfect choice for an eco-friendly purchase. 

Viking Toys’ Classic line of toys is renowned for being soft, strong, and durable enough to last a lifetime, allowing the products to be handed down to friends and family – a truly sustainable choice. The range is made from virgin raw materials, guaranteeing the highest possible quality, and all the toys are free from toxic substances which could harm the environment or the people within it.   

The Viking Toys factory is IS9001 certified, ensuring it follows all the relevant environmental management standards and all the toys comply with EN71 European Toy Safety standards.  

Inside Out Toys already distributes two brands of wooden toys. jumini, its own brand of brightly coloured wooden toys, launched in 2016. Meanwhile, Studio Circus is a collection of pastel coloured wooden toys, designed in the Netherlands. And last month, the company announced a new partnership with Tikiri Toys in Sri Lanka, to distribute its 100 per cent natural rubber and organic cotton baby toys in the UK. 

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