IMC Toys launches new collectables range VIP Pets

Packaged in semi-blind boxes, with the hair of each pet-doll hidden, the newly launched collectables each have 30cm long hair with an exciting colour-reveal feature

Written by Georgie Dobie

Posted 01.07.2020 | Products

IMC Toys launches new collectables range VIP Pets thumbnail

IMC Toys has announced the launch of its new range of pet themed collectables – VIP Pets.

Joining the company’s strong portfolio of collectable pet-doll ranges, the VIP Pets are aimed at children aged five-plus and tap into the evergreen appeal of cute pet characters, teamed with current surprise reveals and creative hair styling trends.  

These fashionable pet-dolls share a passion for hair, with each character featuring 30cm long hair in its own unique colour. Packaged in a semi-blind box, the hair is hidden, and the colour is then magically revealed by adding water.  

There are 12 different styles to collect and each one comes with nine different surprises including a chair and suction pad to help with styling the hair. A salon playset will be launched for the Q4 period, completing the current collection. Including exclusive VIP Pets, the playset uses real water for washing hair and incorporates styling stations and a unique ‘glitterizer’ to add final professional hair-stylist touches.

A new series of animated webisodes accompanies the launch and features 21 five-minute episodes on IMC’s official YouTube channel, Kitoons. Here, children can follow the pet-dolls’ adventures alongside a programme of digital tutorials which have been added to inspire and offer tips for styling their own pets’ hair.

Sue Barratt, IMC UK country manager, says: “VIP Pets brings an innovative line of pet-doll themed collectables to both the IMC portfolio and the toy market.

“The new range bridges those elements of surprise and collectability with the concept of cool pet- dolls, while offering extended play experiences through the hair-styling and strong accompanying storyline. Our entertainment YouTube channel, Kitoons will feature a new 3D animated series, to introduce the characters and their world to viewers. The channel currently has more than 1.8 million views worldwide and 3.9 million subscribers, which we are aiming to grow even further with the addition of the new VIP Pets content.”

The launch of VIP Pets will be supported with a full marketing campaign including TV advertising, digital content, PR, social, and influencer collaborations.

For more information on VIP Pets and other ranges by IMC Toys, please contact info.uk@imctoys.com .

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