Games and puzzle sales up 240%

Sales of games and puzzles skyrocket in the UK for the week ending 21 March, as families hunker down at home amid the coronavirus pandemic

Written by Rhys Thomas

Posted 01.04.2020 | Products

Games and puzzle sales up 240% thumbnail

Sales of games and puzzles have ballooned as a result of social distancing and the UK government’s stay-at-home lockdown policy.

Compared to the same period in 2019, sales in the category grew 240 per cent year-on-year in the week ending 21 March, with games accounting for half of the UK’s 10 best-selling toys that week.

Hasbro classic likes Monopoly and Cluedo, alongside more modern family favourites such as Asmodee’s breakaway hit Dobble, helped propel the category to winning a 21% share of weekly spend across the entire toy sector, up from 9 per cent in the same week in 2019.

Other winning categories are outdoor toys, taking 18 per cent of all sector spend, up from 12 per cent last year, and construction sets, sales of which have risen 59 per cent YoY.

Frederique Tutt, Global Toy Market Expert for The NPD Group says: “Our figures clearly show that consumers are preparing for the coming weeks of isolation with a selection of family board games, outdoor and seasonal summer toys, craft kits and building sets.

“It’s interesting to see the classic games of Monopoly, Scrabble, Cluedo and Uno on this list. These ‘standards’ have shown us over and again that they can stand the test of time when reinvented, and so it looks like they’ll continue entertaining generations of Britons as householders look to release stress and tighten family ties during these challenging times.”

Top 10 best-selling toys week ending 21 March 2020


1) Monopoly Classic, Hasbro
2) L.O.L. Surprise! Hairvibes, MGA Entertainment
3) Dobble, Asmodee
4) L.O.L. Surprise! O.M.G. Lights, MGA Entertainment
5) Technic Bugatti Chiron Construction Kit 1:5, LEGO Group
6) Scrabble Original, Mattel
7) Technic Land Rover Defender 2573 Pieces, LEGO Group
8) Cluedo, Hasbro
9) L.O.L. Surprise! O.M.G. Doll Asst, MGA Entertainment
10) Uno Original, Mattel

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