Craft Buddy secures new licensing deals

The craft brand adds licensed fantasy-themed images from artist Anne Stokes and cute animal designs from Animal Club International brand

Written by Rhys Thomas

Posted 20.06.2019 | Products

Craft Buddy secures new licensing deals thumbnail

Craft Buddy will extend its best-selling Crystal Art collection with two exciting new licences as part of a planned effort to grow the range.

The first of the innovative craft company’s new licence signings is Anne Stokes and her stunning fantasy-themed artwork.

Available to order from August, the exclusive artwork deal will encompass Anne’s wide range of themes, from the romantic and magical enchanted forest, to the dark underworld of gothic vampires. Anne puts a new spin on classical topics with an instantly recognisable style which brings new creatures to life in a unique manner.

Anne has an enormous, loyal fanbase, with over 340,000 Facebook followers. Her renowned and much-loved designs, combined with the winning product formats within the Craft Buddy portfolio, are set to be sure-fire hits at retail by giving consumers the chance to bring their favourite artworks to life for the first time.   The Anne Stokes Crystal Art range will include a wide range of products and price points from greeting card kits to large Crystal Art Canvases stretched and mounted on wooden frames.


Appealing to totally different tastes and age demographics is the Animal Club International brand. This range of super-cute, loveable animals are targeted at smaller formats such as cards and stickers, which are popular with children aged eight to 12. The brand includes animals from all over the world, from jungle creatures, to farm animals, right through to domestic pets, ensuring a global appeal. They will be available from July. 

“We’re thrilled with the new IP signings,” says Gary Wadhwani, co-founder, Craft Buddy Ltd. “These two new well respected and much-loved properties bring artwork which will appeal to a huge range of audiences to the popular Crystal Art Kits range. The designs have already garnered a huge amount of interest and we are already filling the order book with interest for the ranges.

“The two licences are exclusive to the Crystal Art brand within the category, and are indicative of an increased focus from Craft Buddy on licensing, as we look to introduce quality, fresh, new designs to the Crystal Art concept, keeping up with consumer and retailer demand for newness and innovation in the category.”

The two exciting new ranges will be available to retailers in Craft Buddy’s core markets of UK, Germany, Netherlands, Belgium, France and Scandinavia, as well as worldwide. The first previews will be at Craft Buddy’s open days on Friday and Saturday 28 and 29 June, and Monday the 1 July, 2019. Email sales@craftbuddyltd.co.uk for details.

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