Craft Buddy launches first kids’ range

New Crystal Art Frameables distil the popular creative kits into cute and fun designs for children six-plus

Written by Rhys Thomas

Posted 09.03.2020 | Products

Craft Buddy launches first kids’ range thumbnail

The company behind the popular Crystal Art kits is expanding into the toy market with its first range designed specifically with kids in mind.

Making use of its popular Crystal Art format, Frameables is the newest range from Craft Buddy, and has been carefully designed to help children develop motor skills as well as improving their hand-eye coordination.

Using the on-trend diamond painting technique, Frameables kits require children to pick up crystals carefully using a magic pen, and then place them onto their assigned place on the sticky canvas fabric. Think painting by numbers, but with crystals.

Gary Wadhwani, co-director at Craft Buddy Ltd., says: “From speaking with our international distributors, stockists such as London Zoo and Whipsnade gift shops, and several of our independent toy shop stockists, we have come to learn there is a wide range of Crystal Art fans, with the craft especially popular among children aged six to 10. This led to the development of Frameables, a range designed solely with children in mind.
The kits come with colourful picture frames, allowing children to easily display their creative genius on a desk or shelf for all to see. Perfect for children aged six-plus, the designs are cartoon-based and feature cute and cuddly animals including restful unicorns, smiling teddy bears, friendly elephants, flying pandas and roar-some lions. 

“We have had a great response to them from retailers who stopped by our stand at Toy Fairs in both London and Nuremberg who really enjoyed the vibrant colours and skills-based benefits of the product for young children,” Gary adds.

The Crystal Art range has been endorsed by the prestigious Good Toy Guide for encouraging creativity among children as well as offering a respite from the rigours of everyday life. BizzieBaby recently gave Craft Buddy its coveted Gold Award.

Zuru launches Toy Mini Brands thumbnail

Zuru launches Toy Mini Brands

SpongeBob SquarePants, Rubik’s Cube and TMNT among brands getting miniaturised in latest collectable range

Mega sale at The Entertainer thumbnail

Mega sale at The Entertainer

The retailer aims to kickstart Christmas shopping with a range of money-off promitions this weekend

Craft Buddy expands UK operation thumbnail

Craft Buddy expands UK operation

Company opens a second warehouse near Chesham HQ in response to growth across all its sectors, and grows team with ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor