Craft Buddy goes international

Raft of overseas distribution deals takes the innovative arts and crafts company’s best-selling lines from the Nordics to the US and Australia

Written by Rhys Thomas

Posted 26.03.2019 | Products

Craft Buddy goes international thumbnail

UK-based arts and crafts specialist Craft Buddy is going international, with a raft of new distribution partnerships taking the brand to the Nordics, US and beyond.

HobbyToys Scandinavia AB has been appointed by the company to further develop success across the Scandinavian market. Craft Buddy co-founder Gary Wadhwani handpicked the Nordic company due to the team’s wide account base and understanding of both the craft and hobby and toys markets.

“We’re off to a booming start with Craft Buddy products,” says Björn Öström, CEO and co-founder of HobbyToys Scandinavia AB. “The Crystal Art concept is really appealing as a unique product format, and sits perfectly in our portfolio, offering up new opportunities for retail growth. The team at Craft Buddy are working closely with us and offering unrivalled support and customer service to ensure best results for all.”

Craft Buddy has also wrapped up distribution deals in the USA, Australia, Romania and Israel, and remain in talks with companies in several other countries globally.

The new international distribution deals come on the back of a successful season of exhibits. A leading player in the craft industry, Craft Buddy kicked the year off attending CreativeWorld in Frankfurt and Craft Hobby and Stitch in Birmingham, but it was Spring Fair and Nuremberg Toy Fair where Craft Buddy displayed its robust portfolio to the toy and gift trades for the first time with real interest.

Gary Wadhwani says: “In the last 12 months we have grown our retail estate exponentially into a variety of multiple and specialist toy retailers, garden centres and gifts stores due to insatiable consumer demand for our unique formats.

“Our Crystal Art collections have an enduring and universal appeal, which is facilitating our growth into new markets and distribution channels. Last month we launched exclusively on TV Channel - Create and Craft and consumer demand for our products have been off the scale, so it is really rewarding to see our distributors looking to replicate our proven success in other markets.”

British Garden Centres joins Toymaster thumbnail

British Garden Centres joins Toymaster

A quarter of the chain’s 16 branches have joined the toy buying group

Lee-Anne Neale joins Posh Paws thumbnail

Lee-Anne Neale joins Posh Paws

Lee-Anne joins as the plush specialist’s new Sales Manager, bringing more than 20 years’ experience to the role

Zuru’s Tangle Pets coming this October thumbnail

Zuru’s Tangle Pets coming this October

New themed extension to the popular Tangle fidget toy and accessory line will launch in six collectable variants this autumn

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...