Craft Buddy goes international

Raft of overseas distribution deals takes the innovative arts and crafts company’s best-selling lines from the Nordics to the US and Australia

Written by Rhys Thomas

Posted 26.03.2019 | Products

Craft Buddy goes international thumbnail

UK-based arts and crafts specialist Craft Buddy is going international, with a raft of new distribution partnerships taking the brand to the Nordics, US and beyond.

HobbyToys Scandinavia AB has been appointed by the company to further develop success across the Scandinavian market. Craft Buddy co-founder Gary Wadhwani handpicked the Nordic company due to the team’s wide account base and understanding of both the craft and hobby and toys markets.

“We’re off to a booming start with Craft Buddy products,” says Björn Öström, CEO and co-founder of HobbyToys Scandinavia AB. “The Crystal Art concept is really appealing as a unique product format, and sits perfectly in our portfolio, offering up new opportunities for retail growth. The team at Craft Buddy are working closely with us and offering unrivalled support and customer service to ensure best results for all.”

Craft Buddy has also wrapped up distribution deals in the USA, Australia, Romania and Israel, and remain in talks with companies in several other countries globally.

The new international distribution deals come on the back of a successful season of exhibits. A leading player in the craft industry, Craft Buddy kicked the year off attending CreativeWorld in Frankfurt and Craft Hobby and Stitch in Birmingham, but it was Spring Fair and Nuremberg Toy Fair where Craft Buddy displayed its robust portfolio to the toy and gift trades for the first time with real interest.

Gary Wadhwani says: “In the last 12 months we have grown our retail estate exponentially into a variety of multiple and specialist toy retailers, garden centres and gifts stores due to insatiable consumer demand for our unique formats.

“Our Crystal Art collections have an enduring and universal appeal, which is facilitating our growth into new markets and distribution channels. Last month we launched exclusively on TV Channel - Create and Craft and consumer demand for our products have been off the scale, so it is really rewarding to see our distributors looking to replicate our proven success in other markets.”

Toy Industries of Europe launches societal impact award thumbnail

Toy Industries of Europe launches societal impact award

The first Play for Change Awards will celebrate toy makers that improve the future for children and the health of ...

Rubie’s Chris Isitt steps down after 22 years thumbnail

Rubie’s Chris Isitt steps down after 22 years

The VP of EMEA and Australia, and MD of Rubie’s Masquerade will depart next month, while Australian MD Peter Warton ...

Tonies readies entry into US market thumbnail

Tonies readies entry into US market

German parent Boxines working on US licensing clearance and California office headed by newly appointed US GM with plans to ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker