MGAE teams with US frozen yoghurt giant Menchie’s for special editions collectable set
MGA Entertainment has teamed with frozen yoghurt brand Menchie’s, for a Num Noms promotion available only in the US at Toys“R”Us.
Num Noms will launch an exclusive version of its collectables in a Menchie’s starter pack featuring the Menchie’s Sweet Friends, available only at Toys"R"Us stores in the US and online from July 2017.
The Num Noms Lip Gloss Truck is a popular playset in the UK
“The promotional opportunity with Num Noms is uniquely suited to deliver on our top priority to develop marketing strategies and promotional partnerships that increase market share, while underscoring our mission to spread smiles to all of our guests nationwide,” said Amit Kleinberger, Menchie’s CEO. “We are excited to see our Menchie’s Sweet Friends transformed into collectible, scented Num Noms characters that are sure to make people smile.”
To kick off the partnership, approximately 420 Menchie’s stores throughout the United States will get a Smell So Delicious campaign makeover, featuring two exclusively designed limited-edition frozen yoghurt cups.
MGAE’s Head of Global Licensing, Juli Boylan, said: “Menchie’s stores are colourful, fun and friendly, bringing a smile to every guest in much the same way that Num Noms creates a truly unique and engaging experience for its fans. As Num Noms and Menchie’s fans celebrate the joys of summertime, both brands will benefit from exposure to the other’s similar spirit of fun and friendship.”