A new broadcast deal to bring Pip Ahoy! to Cartoonito will provide a fillip to sales of master toy partner John Adams’ figures, plush and playsets.
Airing on Turner will bring the David Jason-voiced animation to a wider audience, says CHF Media Group, placing it front of mind at a key time of year for toy sales.
“Along with itvBe, this greater exposure will also help support our master toy partner John Adams at a key time of year as we build awareness of their range of Pip Ahoy! collectable figures, plush and playsets,” says Adrian Wilkins, CHF Media Group CEO.
“With Cartoonito’s fantastic promotional activity and a sponsorship campaign planned for Q4 on Boomerang, we are looking forward to seeing Pip’s popularity rise even further.”
Pip Ahoy! began airing on Cartoonito this month, and is also available on itvBe, Cartoonito, Sky, Virgin, BT and YouTube.
Sean Gorman, Turner’s Programming Director of Kids’ Channels Northern Europe, adds: “We are excited to welcome back Pip and his friends to our channel this autumn. We are looking forward to introducing new viewers to the series and to promoting Pip’s fun adventures in the run-up to Christmas.”
Set in the sunny seaside town of Salty Cove, Pip Ahoy! follows the life-boat rescue escapades of Pip the Pup, his friends, and Pip’s lovable uncle Captain Skipper, voiced by Sir David Jason. There are 78 x 11’ episodes across three series.