An online hub called Mattel Playroom has been launched by the toy company to offer kids and families a source of play inspiration and tips for making the most of life in lockdown.
Aiming to be a virtual, singular source of play and hope for parents and caregivers, Mattel Playroom includes a host of activities, including colouring, puzzles and printable activity sheets featuring popular Mattel toy brands. Inspiration for crafting and DIY projects
For screentime, Mattel Playroom offers a host of free games for kids to play in-browser, alongside downloadable apps and games for families to play on their devices. A wealth of animation, stop motion and live action videos drawing from Mattel’s beloved characters and brands are also available to stream.
Parents can draw from an assortment of tips and advice on keeping kids entertained and amused from play experts.
Richard Dickson, president and COO at Mattel, says: “We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families.
"We recognise the unique challenges that parents, and caregivers are facing right now and have designed the Mattel Playroom to be a valuable resource for them.”