Licensing Expo, the biggest show of the year in the licensing industry calendar has been postponed and will no longer take place in its traditional May.
Instead the event will open between 11-13 August in response to the coronavirus escalation.
It will still be held at the Mandalay Bay Convention Centre in Las Vegas, and all exhibitor and visitor bookings and registrations will automatically be carried over to the new dates, organisers said.
Anna Knight, VP Licensing at Licensing Expo organiser Informa Markets, said in a statement: “We have been closely following developments since Covid–19 began spreading, and we have consistently been mindful of its potential impact on global events like ours.
“With the help, cooperation and partnership we have with MGM Resorts we have obtained favourable dates to reschedule the event and we hope this will serve as an opportunity for the industry to regather in August.
“I’d like to thank all of our customers for their patience over the past few weeks as we have navigated these unprecedented circumstances and hope to see as many people as possible in Las Vegas.”
Maura Regan, president at Licensing International, says the industry body “fully supports the decision to reschedule Licensing Expo”.
“This new date allows our members and the industry some much needed time to regroup and deal with these challenging circumstances, and above all to protect the health of our community and those around us.”