Hasbro launches #BringHomeTheFun campaign

Play tips, mindfulness activities and educational resources launched globally online – alongside increased donations to children’s charities

Written by Rhys Thomas

Posted 01.04.2020 | Business

Hasbro launches #BringHomeTheFun campaign thumbnail

Hasbro has launched a new online programme of activities, play tips and educational resources to help keep kids occupied and engaged during extended time at home and indoors.

From today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including tips for family playtime, activity challenges to keep kids occupied, ideas for using games and toys to stimulate kids’ brains, and suggestions on how to cope with increased emotional stress.

The activities include new ways to craft using Play-Doh compounds, trick-shot challenges that get kids up and active with Nerf blasters, entertaining content including Transfomers, Power Rangers, My Little Pony, and more, parents and caregivers will find inspiration to bring the power of play into their homes while keeping an emphasis on fun and creativity.

“We’ve been incredibly inspired and heartened to see that so many of our brands, such as Play-Doh, Monopoly, and Nerf, are providing relief and comfort to both parents and children adjusting to the new normal of extended time at home,” says Eric Nyman, Hasbro’s Chief Consumer Officer.

“Many of us are parents, grandparents, and caregivers ourselves, and we hope Bring Home the Fun will help families and friends around the world, and create moments of joy, laughter, and play in a time when we need connection more than ever.”

In addition to play-based tips and tools, BringHometheFun.com will feature resources to help children and families cope with stress that might be heightened among kids at this time. Featured content will include mindfulness videos, project and activity guides for parents and their children, and parenting articles for those looking to instill gratitude and purpose in their children.

In the UK, Hasbro will also step up its support for Save the Children, donating thousands of Hasbro toys and games to the children’s charity inspire creativity and fun learning opportunities for the most vulnerable children in the UK during the coronavirus pandemic.

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