Harrods offers personal shopping for prized customers

Staff will take orders from clients via telephone and smart phone messaging

Written by Georgie Dobie

Posted 05.05.2020 | Retail

Harrods offers personal shopping for prized customers thumbnail

The Mail on Sunday reported that Harrods is to begin offering a personal shopping service to its most prized customers.

According to the article, staff would take orders from clients via telephone and smartphone; they would then be dispatched into the Harrods Knightsbridge store to shop for the customer.  

The move comes as part of the first stage of a phased reopening of the department store. And Harrods is believed to be using the operation to test whether it could extend the service following the initial launch.  

The Mail on Sunday reported that Harrods had said the “remote clienteling” service would begin on 18 May and cater for “one-on-one relationships that our retail colleagues have with customers”.  

The service apparently will only require a “very small number” of the retailer's 5,000 staff to launch the service, and staff will adhere to social distancing.  

Speaking to the Mail on Sunday, a Harrod’s spokesperson said: “We are exploring technology to scale as required ahead of being able to phase to inviting customers back in store.”  

“Timings for this will naturally be dictated by Government guidance. 

“We are taking this opportunity to explore, to test and to learn how we as a business adapt to changing circumstances. But every decision we make will be guided by our commitment to safety.” 


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