There’s something bubblin’ at Funrise!
The team at Funrise UK is reporting soaring sales for its Gazillion Bubbles brand as seasonal outdoor toys sales rise in response to the current Covid-19 crisis.
As reported by NPD, outdoor toys is one of a few sectors that is seeing higher than usual sales as spring temperatures rise and parents take to their gardens to keep kids amused. Gazillion Bubbles, being sold through supermarkets, Amazon and other online outlets is one such brand that is seeing an uplift in demand that is additional to that normally experienced in spring.
All of the products in the Gazillion Bubbles portfolio have been selling fast in the last six weeks which has led to over 100 per cent uplift in sales in certain accounts for the month of April and the Gazillion Tornado Bubble Machine being named in April’s NPD list of top ten outdoor toys.
James Dixon, Commercial Director UK & Ireland said: “Gazillion Bubbles offers an affordable way to have hours of active fun in the outdoors. All you have to do is set the machines going and the children instantly know how to play with the gazillions of bubbles that flow from them. Sales have been really strong and at times it has been hard to keep up with the demand, but it is really heart-warming to see our bubble machines and premium solution bringing fun and laughter to the children of the UK at this time. In order to keep that laughter going we are doing everything we can to ensure that our retailers are been kept in stock as much as possible.”
The sentiment has been echoed by parents at home: Jane from family blog, Hodge Podge days said: "We had so much lovely fun with Gazillion Bubbles. It was lovely to get outside in the sunshine; run about a bit, laugh a lot, be silly and forget our worries. We really like the Gazillion Bubbles sets, and we’re looking forward to more bubble filled sunny days this summer!”
Funrise will soon be kicking off a heavy weight pre-roll campaign for Gazillion Bubbles which will be further supported by other extensive marketing activity. For more information email SalesUK@Funrise.com.