Craft Buddy scores exclusive TV deal

The craft and hobby specialist secures exclusive launch promotions on Create and Craft, a channel welcomed into 70 million homes in the UK and US

Written by Rhys Thomas

Posted 18.02.2019 | Retail

Craft Buddy scores exclusive TV deal thumbnail

Craft Buddy has snagged an exclusive launch on award-winning TV channel Create and Craft, which reaches more than 70 million homes across the UK and US.

Craft Buddy will go live on Create & Craft at the end of February with fan favourites Crystal Art, Dawn Bibby Creations, Pretty Gets Gritty and their signature Craft Buddy range. Viewers can expect to be treated to new exclusive designs and releases over the coming months from Craft Buddy, a key partner in the network leadership’s ambitious UK market growth plans.

“We’re thrilled to be partnering with the Create & Craft family,” says Gary Wadhwani, co-director at Craft Buddy. Our brands – Crystal Art, Dawn Bibby Creations, Pretty Gets Gritty – and our signature Craft Buddy brand have soared in popularity in the past 12 months, and we are so excited about bringing them to Create & Craft’s wonderful audience for the first time.

“We can promise a host of exciting launches across all our brands in the coming months, including lots of exclusive offers for Create & Craft viewers and, going forward, we are going to do what we’ve always done – work our hardest to develop craft products which our audiences love and cherish. We can’t wait to get going!”


The exclusive deal follows a sterling 2018 for Craft Buddy, with growth across the business, from signing with new retail partners to winning international distribution deals and, to top it all off, a successful trade show season exhibiting at the likes of Creativeworld Frankfurt, Spring Fair and Nuremburg Toy Fair.

Jamie Martin, Chief Executive Officer at Create & Craft, adds: “Gary and Dino’s passion for the crafting industry is really reflected in their company ethos and strategy and here at Create & Craft we are thrilled to be working alongside such a significant brand.”

Viewers can tune in on Freeview 23, Sky 683, Virgin 748, Freesat 813 and on Apple TV and via Amazon Fire.

Top image: Co-Director Gary Wadhwani has been busy in the exhibition circuit this year 
BLE 2019 unveils Beyond the Book publishing activation thumbnail

BLE 2019 unveils Beyond the Book publishing activation

Themed showcase zone will shine the spotlight on publishing brands and the role they play in licensing

Panini paves road to Euro 2020 with trading cards thumbnail

Panini paves road to Euro 2020 with trading cards

UEFA Road to Euro 2020 Official Trading Card Collection launches with brand-new version of Panini’s Adrenalyn XL brand

India’s biggest company eyes Hamleys purchase thumbnail

India’s biggest company eyes Hamleys purchase

Reports suggest Reliance Industries, Hamely’s master franchisee in India, is in advanced talks to buy the toy retailer from Chinese ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...