Craft Buddy scores exclusive TV deal

The craft and hobby specialist secures exclusive launch promotions on Create and Craft, a channel welcomed into 70 million homes in the UK and US

Written by Rhys Thomas

Posted 18.02.2019 | Retail

Craft Buddy scores exclusive TV deal thumbnail

Craft Buddy has snagged an exclusive launch on award-winning TV channel Create and Craft, which reaches more than 70 million homes across the UK and US.

Craft Buddy will go live on Create & Craft at the end of February with fan favourites Crystal Art, Dawn Bibby Creations, Pretty Gets Gritty and their signature Craft Buddy range. Viewers can expect to be treated to new exclusive designs and releases over the coming months from Craft Buddy, a key partner in the network leadership’s ambitious UK market growth plans.

“We’re thrilled to be partnering with the Create & Craft family,” says Gary Wadhwani, co-director at Craft Buddy. Our brands – Crystal Art, Dawn Bibby Creations, Pretty Gets Gritty – and our signature Craft Buddy brand have soared in popularity in the past 12 months, and we are so excited about bringing them to Create & Craft’s wonderful audience for the first time.

“We can promise a host of exciting launches across all our brands in the coming months, including lots of exclusive offers for Create & Craft viewers and, going forward, we are going to do what we’ve always done – work our hardest to develop craft products which our audiences love and cherish. We can’t wait to get going!”


The exclusive deal follows a sterling 2018 for Craft Buddy, with growth across the business, from signing with new retail partners to winning international distribution deals and, to top it all off, a successful trade show season exhibiting at the likes of Creativeworld Frankfurt, Spring Fair and Nuremburg Toy Fair.

Jamie Martin, Chief Executive Officer at Create & Craft, adds: “Gary and Dino’s passion for the crafting industry is really reflected in their company ethos and strategy and here at Create & Craft we are thrilled to be working alongside such a significant brand.”

Viewers can tune in on Freeview 23, Sky 683, Virgin 748, Freesat 813 and on Apple TV and via Amazon Fire.

Top image: Co-Director Gary Wadhwani has been busy in the exhibition circuit this year 
Exploding Kittens Acquires First External Game Happy Salmon From North Star Games thumbnail

Exploding Kittens Acquires First External Game Happy Salmon From North Star Games

Company Expands Its Roster of Game Inventors; Searches for the Next Hit Game from External Creators

Mattel Executive Leadership Joins Warner Bros. Consumer Products as Keynote Speaker at Licensing Expo Virtual on August 26 thumbnail

Mattel Executive Leadership Joins Warner Bros. Consumer Products as Keynote Speaker at Licensing Expo Virtual on August 26

Mattel's President and Chief Operating Officer Richard Dickson and Head of Global Consumer Products and Franchise Marketing Roz Nowicki will ...

Brand Licensing Europe supports industry to look to the future with What’s Next 2021 theme thumbnail

Brand Licensing Europe supports industry to look to the future with What’s Next 2021 theme

Brand Licensing Europe (BLE), in partnership with industry trade association Licensing International, will support the industry as it collectively looks ...

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor