Toy Industries of Europe has shared an update with TNP.MEDIA to build a picture of how national toy associations are working together to support companies across the continent throughout the unprecedented conditions of the coronavirus outbreak.
In a statement, below, the organisation explains how toy companies are reacting to widespread lockdowns, and how, amidst the crisis, it is working to ensure the voice of the toy industry is heard on continuing key decision-making over product safety, influencer marketing and monitoring of online marketplaces.
“As Covid19 spreads across the EU, most reactive measures to date have been put in place by national governments. To assist its members in this period, TIE has taken on the role of information coordination point between the national toy associations and companies in its membership.
“In the face of the different and rapidly changing national measures across the region, we are working to make sure channels of communication are kept open for members to exchange local insights and responses. In particular, information sharing in the fight to ensure companies can keep selling toys, despite government ordered business closures across the EU, is essential.
“We are also working to make sure information about more positive developments can be shared. With millions of families confined to their homes, a number of our national associations are using their expertise to provide some brilliant practical play suggestions. These tips have the dual purpose of assisting children’s development now they are out of school and relieving the boredom and stress of being stuck inside for long periods of time.
“In these uncertain times, we felt it was important to look out for bright spots that can help boost the morale of the sector too. It’s for this reason that we have decided to go ahead with opening of submissions for our #PlayforChangeAwards (www.playforchangeawards.eu). Keeping in mind the new pressures that companies are under, we will also be extending the deadline for entries.
“In the background, our regular work as the voice of the EU sector continues. Although slower than usual, policy making has not ground to a halt in Brussels. There are still several key files – like rules for online platforms, influencer marketing and product safety – still making their way through the legislative process. The TIE Secretariat is working hard to ensure that members’ perspective is represented in these discussions in order to deliver the best outcomes for the sector for the future.”
