Thomas & Friends commissions a special piece of artwork to celebrate International Friendship Day

Thomas & Friends commissions a special piece of artwork to celebrate International Friendship Day

Written by Georgie Dobie

Posted 30.07.2020 | Business

Thomas & Friends commissions a special piece of artwork to celebrate International Friendship Day thumbnail

Thomas & friends has unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day on 30 July. The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their return to nursery and pre-school earlier this month.

The interactive mosaic image features a zoom function that allows viewers to look up close at each individual picture that collectively make up a gigantic image of Thomas, The Fat Controller and Royal engine Duchess based on a poster image of ‘Thomas & Friends: The Royal Engine’, the episode which aired earlier this year as part of the brand’s 75th Anniversary celebrations. The successful 22-minute special featured an introduction from Harry, the Duke of Sussex and starred actress Rosamund Pike as the voice of royal engine Duchess and now has its own toy line available to buy in shops and online. 

Children from around the country have shared their drawings of themselves with their best friends. Plus, some exciting friends of the brand including Peter Andre, whose son, Theo and daughter, Millie have also joined in the fun.   

The picture also includes some well-known celebrity friendships, including Ant and Dec, Ed Sheeran and Stomzy, Geri Horner and Emma Bunton and Idris Elba and Dwayne Johnson. These images were drawn by Thomas & Friends book illustrator, Daniel Crisp and included in the digital artwork for people to hunt for at www.thomasfriendshipday.com 

Claudia Caron, marketing manager at Mattel, said: “In this special 75th anniversary year for Thomas & Friends, we are celebrating friendship in as many ways as possible. This includes taking a look at what it means to be a good friend and how we can nurture these important relationships, so they bring us a lifetime of joy and happiness. We know how difficult it has been for children not being able to see their friends recently, so we wanted to commission this very special artwork made up of all their pictures to immortalise these special friendships, and to raise a smile amongst everyone who sees it during these challenging times”. 

 The partnership is also being supported with further marketing support, including digital and social activations.

 

Schleich celebrates its 85th anniversary thumbnail

Schleich celebrates its 85th anniversary

Limited edition golden figurine marks the occasion

Zimpli Kids gives back to the NHS thumbnail

Zimpli Kids gives back to the NHS

The company has announced its plans to donate 100 per cent of its net profits from Rainbow Baff Bombs to ...

Messe Frankfurt readies for this week’s trio of events thumbnail

Messe Frankfurt readies for this week’s trio of events

Toy & Edu China, Baby & Stroller China and Licensing China to open this week with over 1,300 exhibitors

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor