Tactic Games appoints Inside Out Toys as UK distributor

IOT will focus on promoting a selection of Tactic’s card, trivia and party games, as well as some of the company’s outdoor and travel games

Written by Georgie Dobie

Posted 23.07.2020 | Business

Tactic Games appoints Inside Out Toys as UK distributor thumbnail

Tactic Games UK has partnered with Inside Out Toys in a distribution deal to grow the Tactic brand in the UK and strengthen relationships with independent toy, gift and garden centre customers.

Effective from 1 August, Inside Out Toys will focus on promoting a selection of Tactic’s beautifully made in Finland card, trivia and party games, as well as some of the company’s popular outdoor and travel games. The offering will feature classics such as Flags of the World and Wonders of the World, plus some new releases catering for players of all ages, including Beach Bounce, I Love Britain and Crazy Laws. With 2020 marking the 30th anniversary of Tactic’s famous Alias word play game, a number of Alias games will also be part of Inside Out’s catalogue for the autumn/winter season.   

This new strategic and close-working partnership with Inside Out will allow the Tactic UK sales team to concentrate on national accounts and support the autumn launches of new family games, including Jolly Polly, 15 Minutes to Self-Destruct and Hack My Password.   

Phil O’Nion, UK sales manager at Tactic Games, says: “The Tactic business in the UK has been going through a period of transition over the last 18 months and maximising opportunities and increasing coverage within the independent sector has been our main priority. Our conversations with Inside Out have left us in no doubt that they are well positioned to help open new doors and introduce Tactic to more toy and gift retailers and garden centres. Our senior management team in Finland has been impressed with Julian and Nikki’s enthusiasm, professionalism and vision, and we are looking forward to working with them, their sales agents and their customers to ensure that Tactic’s reputation in the UK continues to go from strength to strength.” 

Julian Garner, Inside Out Toys’ managing director, adds: “We are thrilled to have been chosen to distribute Tactic Games in the UK We now have a broad range of toys and games in our portfolio, and the addition of Tactic’s games also extends the age range of the brands we offer to our independent toy and gift retailers. Tactic’s social and environmental responsibility matches closely to our own and we are excited to work with the teams in the UK and Finland to further develop the brand here in the UK. We know our customers will love Tactic Games as much as we do, and we look forward to providing them with some Tactic memories of their own!” 

Independent retailers interested in Inside Out’s autumn/winter Tactic Games catalogue, who would like to book an appointment with an agent, should please contact the Inside Out office on 01908 969969 or email sales@insideouttoys.co.uk.  

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