Super Wings summer campaign helps holiday blues

Alpha Group UK’s social campaign reached 80,000 families over lockdown to celebrate the launch of Super Wings Super-Charge series four

Written by Georgie Dobie

Posted 18.09.2020 | Business

Super Wings summer campaign helps holiday blues thumbnail

Alpha Group UK’s Super-Charge Your Summer Campaign reached more than 80,000 families this summer across the Super Wings Facebook and Instagram pages.

The campaign offered a variety of interactive activities for little ones to super-charge their summer in the run-up to the launch of Super Wings Super-Charge series four on Tiny Pop.

Working in partnership with a collection of family bloggers, the campaign offered some light relief for those who had seen their original holiday plans cancelled due to covid-19. Inspired by the hit pre-school show, activities included going on an adventure, paper airplane races, learning to say hello in different languages, and a full variety of hands-on activities, as part of a drive to encourage families to keep active and create new adventures.

Throughout the campaign, parents shared their images of their Super-Charged Summers for a chance to win a collection of Super Wings toys and a £100 gift voucher from retail partner Smyths Toys.

Kerry Tarrant, Marketing Manager at Alpha Group UK, said: “With lockdown uncertainty thrust upon families, Super-Charge Your Summer was our way of giving back to families and offering them a great way to play together, explore, and learn with free brand assets, games and competitions, prior to schools returning in September.”

The campaign also complemented the brand’s involvement with the Department of Education’s Hungry Little Minds initiative. Signature Publishing’s Super Wings magazine is actively encouraging children and parents to play together and engage in the different activities, reflecting a continued commitment from Alpha Group UK to unite families through learning and play.

“To see over 80,000 families engage and get involved was fantastic,” adds Kerry, “and a huge testament to the strength of the brand as we launch season four on Tiny Pop and Cartoonito.”

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