Smashed! Toy Trust’s Big Challenge hits £1 million goal

£170,000 raised at Saturday’s event

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Posted 08.05.2017 | Business

£170,000 raised at Saturday’s event

The Toy Trust has broken its £1million goal following Saturday’s Big Challenge in the Cotswolds.

The annual event saw more than 200 toy industry participants raising almost £170,000 on Saturday alone.

A whopping 125 industry professionals took on a 12 mile ‘Tough Mudder’, 40 walkers complete a 10km walk and 50 cyclists complete 80km and 125km cycle rides around the Cotswolds. The colossal effort by all also broke new boundaries with the total raised in the past six Big Challenge events now breaking £1 million.

The 2017 Big Cotswold Challenge’s main beneficiaries will be 19 NHS Children’s Hospitals around the UK who will each receive brand new play equipment, be able to upgrade their play therapy facilities and thus bring the gift of play to thousands of sick children.

The Toy Trust made the post Big Challenge party in Chipping Norton a double celebration using the event to mark the 25th Anniversary of the charity and also announcing that it had raised and disbursed more than £5 million for children’s charities in UK and overseas since its founding in 1992. Children’s hospices, maternity units, special needs schools and orphanages have all been built with these funds along with thousands of smaller children’s charities that have been supported!

“The Toy Trust continues to achieve amazing results for the children’s charities it supports and all 200 heroes who completed last Saturday’s Big Challenge and raised £170,000 deserve a huge thank you!” Foye Pascoe, Toy Trust Chair said. “Our support of 19 children’s NHS hospitals in the coming months will make a profound difference to the lives of thousands of poorly children across the UK and endorses our message of “Giving the Gift of Play”. The UK toy industry can once again be very proud of its amazing record of philanthropic giving. So many people work so hard to make events like this possible but I would like to thank two people in particular; Nick Austin - the inspirational driving force behind this event - and Matt Jones from the BTHA who has yet again worked tirelessly to make it a success." 

With so much to celebrate, remember it is never too late to donate and show your appreciation to all those that took part. If you would like to make a donation just log on to the link page HERE.

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