Having recognised the need for new marketing strategies for companies in the children’s industries during the Covid-19 pandemic, the team at Dr Gummer’s Good Play Guide has partnered with the leading names in children’s entertainment to provide brands with an invitation into family living rooms.
The company’s inventive reaction to the forced cancellation of ‘real’ consumer events, with the not-for-profit virtual alternative, allows brands to promote their products and services, while providing much needed play and fun to families during this difficult period.
With just days to go until the event kicks off, the company has added an impressive final list of new names to keep momentum high and further the reach of the event. Lead sponsors for the event include Tomy, Ravensburger, Scooby-Doo UK and tonies, among others.
Dr Amanda Gummer, founder and CEO of Good Play Guide, says: “The final lineup for Play At Home Fest will ensure that the clients who have supported the event will enjoy maximum exposure during a time where traditional marketing campaigns are struggling to gain any real traction or have had to be cancelled altogether. We are thrilled to be able to offer this event to support brands during this difficult time, while further highlighting the importance of play.”
Scooby-Doo fans are in for a treat as the jam-packed festival schedule now features a ‘Scooby-Doo Mystery Theatre Craft-Along!' Festival goers will learn how to build their very own ‘Mystery Theatre’ at home.
Fostering creativity and imagination, Sisi from Sisi’s World and her dad TV presenter Nigel Clarke (CBeebies) will be hosting an exclusive dance tutorial that is guaranteed to get children moving and grooving! The performance celebrates a special DesignaFriend announcement happening just days before the festival.
Closing the festival will be popular kids’ live band, Andy and The Odd Socks, who will be hosting a very special VIP Album Launch party. Their hotly anticipated new album “Who’s in the Odd Socks?” is set for release on the 22 May and will be performed along with their greatest hits, putting a cap on a weekend that promises to delight all attendees.
The one million Instagram users who follow TheDadLab, aka Sergei Urban, will be delighted to learn that the parenting influencer will be joining the Play At Home Fest lineup. The father of two shares fun science experiments, exciting activities and day to day family life with his army of followers.
Anyone interested in supporting the festival should contact firstname.lastname@example.org.
Free tickets are available now from: https://playathomefest.com/tickets/