Nuremberg Toy Fair 2020 speakers revealed

Daily topics in the Toy Business Forum will include trends, tackling retail in flux, adding digital tools to enhance business, and fresh marketing ideas

Written by Rhys Thomas

Posted 20.11.2019 | Business

Nuremberg Toy Fair 2020 speakers revealed thumbnail

Nuremberg Toy Fair will host a series of free, daily talks in the Toy Business Forum next year to tackle the biggest issues facing all corners of the toy business.

Hosted in the TrendGallery in Hall 3A, international speakers will bring trade visitors up to speed every day between 1pm and 3pm, covering current market developments, future trends in the world of retail and toys, as well as digitalisation and change management are all on the agenda for 2020. In addition, the LicenseTalks from Wednesday to Saturday will shed light on the licensing business.

The talks are free of charge and are interpreted simultaneously into English or German.

Here's a rundown of the speakers and topics for each day:

On the first day of the fair, the Toy Business Forum will get under way with the trend talks. International expert Reyne Rice (USA) reveals what is new in the world of toys, games and technology for children. She will be followed by Clara Blasco of the AIJU Technological Institute for Children´s Products and Leisure in Spain, who will delve into the topic of sustainability, and US toy expert Richard Gottlieb will look at shifts in the toy industry and how to adapt to them successfully.

On Thursday, attention will move to change management. Technological progress and shifting consumer habits are fundamentally affecting the retail trade, and in his talk ‘Decide for yourself – before others decide for you’, keynote speaker Stefan Hagen, Business Coach and Consultant, encourages attendees to embrace change. Dr. Dorothea Hartmann of system worx in Munich will also share her knowledge on companies undergoing change.

Friday will be devoted to digitalisation. Team Leader of Strategic Insights at IFH Köln, Mailin Schmelter will evaluate the opportunities and risks of applying digital tools to everyday business practices. Subsequently, Caroline Zöller will outline new worlds of experience offered by visual communication in the digital age. In his talk ‘Holographic Storytelling’, Kevin Proesel of Saint Elmo’s Group in Berlin illustrates how mixed, virtual and augmented reality can shape new opportunities for presenting products and creating memorable shopping experiences.

On the Saturday, the focus will shift to retail. While Theresa Schleicher, Managing Director of VORN Strategy Consulting, introduces the networked retail trends of tomorrow, Andreas Bork of Finc3 Commerce GmbH, explores the impact of ecommerce on pricing. Sales expert Sandra Schubert acknowledges that digitalisation is changing buying behaviour and will delve into her ‘Happy Sales’ solution.

Finally, on Sunday, an overview of current trends and approaches in the world of marketing will feature in a series of presentations. Ralf Wendland of servicemeisterei uses practical examples to show which trends are likely to influence the toy industry in the future. Attracting customers through the so-called Aha Effect is the remit of Dr. Michael Gerharz. Finally, Michael Lorenz of consultancy grow.up Management explores how toys are used differently by the younger generation.

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