Amscan, Sambro and MV Sports among raft of new licensing partners in UK
Entertainment One is expanding the licensing programme for its popular pre-school property PJ Masks in the UK.
The property will also grow its global footprint with merchandise launches poised across the Asia Pacific and Latin American regions, in addition to new licensees in Australia.
In the UK, where the first line of PJ Masks toys and dress up launched to strong sales in February this year, a swathe of new partners have signed up to the licensing programme with new ranges set to hit retail from summer 2017.
These include VMC (accessories), Amscan (dress up), MV Sports (wheeled toys), Worlds Apart (homewares), Dreamtex (bedding and bedroom accessories), Spearmark (lighting), Sambro (stationery) and Kinnerton (confectionery).
The TV series enjoys strong ratings in the UK where it is broadcast daily on Disney Junior and viewing figures have been significantly boosted by its broadcast debut on free to air channel Tiny Pop. Since launching on the channel in February 2017, PJ Masks has already reached over 1.1 million children on Tiny Pop and is consistently rating as one of the channel’s top 3 shows.