MGA Entertainment will take representation and sales for its portfolio across Southern Europe in-house, with the opening of a trio of new regional offices.
New bases of operation in France, Italy and Spain will support the L.O.L maker’s “new strategic direction”, according to CEO and founder Isaac Larian.
“I’m excited to announce that MGAE has opened offices in France, Italy and Spain,” he said.
“MGAE continues to see significant growth in our international territories, and this new strategic direction will help to deepen our reach and bring us closer to our business goals while also providing direct support to retailers in the region.”
The local offices will be run by experienced leaders. Mila Gonzalez, the former Sales and Marketing Director for Bandai, will head up Iberia, while Thierry Thivolle, the former Managing Director for Schleich and Melissa & Doug, takes the reins in France. In Italy, Mattel’s former Country Manager Filippo Agnello heads up operations.
