Mattel joins fight against Covid-19

The US toy giant is dedicating experts and resources to production of face masks from Barbie fabric, and other PPE

Written by Rhys Thomas

Posted 30.03.2020 | Business

Mattel joins fight against Covid-19 thumbnail

Mattel is stepping up to play a role in combatting the spread of Covid-19 by diverting expertise and resources into the production of face masks and other forms of personal protective equipment.

Richard Dickson, the toy giant’s president and COO, shared the announcement on his social media over the weekend, explaining that production on face masks from fabric sourced for Barbie and Fisher-Price toys is already underway.

“As companies all over do what they can during these uncertain times, we are doing our part,” Richard said in the post. 

“Our design and development teams in El Segundo, CA and East Aurora, NY are producing face masks from Barbie and Fisher-Price fabric to help meet the significant demand for these supplies.”

Mattel joins other major toy firms, including MGA, Crazy Aaron’s, Orb, Zimpli Kids and others, in repurposing their toy production capabilities to provide sanitising products and PPE for healthcare workers, often filling gaps in the supply chain of organisations around the world.

“We are also prototyping personal protective equipment such as face shields for our heroes in the healthcare profession,” Richard revealed. 

“I am inspired by our people at Mattel, as well as the amazing contributions from the toy industry and companies all over the world.”

LEGO earlier today announced a $50 million fund to support organisations in keeping kids educated and connected through toys and play.

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