After a successful partnership in 2019, Hot Wheels has once again teamed up with YouTube superstars F2 Freestylers, who have the biggest football YouTube platform in the world, to create more epic head-to-head challenges that merge the two worlds of football freestyling and fast cars.
This year, the jaw-dropping content has been taken up a notch, with three epic challenges that dial up the excitement and challenger spirit in both Hot Wheels and football. The F2 built the ultimate Hot Wheels Rube Goldberg Machine, showing a Hot Wheel diecast travel through several obstacles before reaching the end and finishing in a mini goal! The second challenge sees Billy take on the challenge ‘Man vs Hot Wheels diecast’ in a 50m race to see which is the fastest, and finally Jez demonstrates his incredible football skills while going head-to-head with a Hot Wheels diecast on an incredible 50m obstacle course race.
The F2 have taken the world by storm over the past six years, building a global following of over 12 million YouTube subscribers with over 1.5 billion views – the largest football channel on YouTube. Their epic videos showcase their amazing football skills, viral tricks, and creative genius.
Kelly Philp, UK marketing lead at Mattel, says: “As the number-one toy in the world, Hot Wheels is so much more than just a car. Our partnership with the F2 merges the worlds of football and Hot Wheels, putting Hot Wheels directly where boys are – viewing amazing content online. The partnership continues to challenge kids to ignite their challenger spirit, unleashing their creativity, expands their imagination and challenges them to look for new ways to approach obstacles and solve problems.”
Billy Wingrove, The F2, says: “Hot Wheels is an incredible brand and their ethos ‘Challenge Accepted’ is something we live by, so continuing that message through our partnership and bringing the two worlds together to help kids take on challenges with everything they do is really exciting.”
Jez Lynch, The F2, adds: “This year we have gone bigger, better and more epic, and we are excited to see some of our audience create their own F2 X Hot Wheels challenges”
Hot Wheels diecast car is the number-one selling toy in the world, having sold seven billion cars since 1968, with 10 million cars made per week – and 10 Hot Wheels cars are sold every second! 2019 was the brands biggest year of toy sales ever, with fans that span kids right up to adults! For over three generations, Hot Wheels has provided exhilarating vehicle play that challenges kids to develop new skills, while having fun with the most outrageous and innovative cars and track systems.