Hasbro to join Festival of Licensing

The company has showcased the host of opportunities that it will present across its portfolio

Written by Georgie Dobie

Posted 28.08.2020 | Business

Hasbro to join Festival of Licensing thumbnail

Hasbro is excited to be joining the Festival of Licensing virtual event and will present opportunities across its portfolio of powerhouse brands which includes NERF, My Little Pony, Playdoh, Monopoly, Transformers and Power Rangers in addition to the newly acquired and beloved preschool properties from eOne; Peppa Pig, PJ Masks and Ricky Zoom.

The licensor continues to innovate and expand the ways it brings brands to life through music, publishing, promotions, digital and location-based entertainment alongside an impressive array of consumer products spanning all key categories including toys and games, fashion and lifestyle, homewares, health and beauty, FMCG and gifts and personalised products. Milestone anniversaries, including the 35th anniversary of Transformers in 2021 and the 85th anniversary of Monopoly commencing Q4 2020, give cause for timely celebration and will be leveraged with exciting collaborations, consumer promotions and retail activations. 

It’s game on for NERF which leads the presentation slate. The property is on target for rapid expansion across multiple categories as Hasbro continues to cement its position as an active lifestyle and sports brand with broad cross generational appeal and huge consumer relevance as health and wellbeing trends prevail. The NERF franchise will benefit from significant above the line investment in 2021 with soon to be revealed experiential marketing initiatives set to bring the brand to life like never before. 

After a decade of heartwarming friendships, daring adventures, and endless laughs, the beloved pony world of Equestria is expanding to introduce a new generation of ponies to a new generation of fans. With more humor, heart, and music than ever before, audiences will be swept away by the new cast of ponies and the incredible adventure that awaits them. Fall in love with My Little Pony all over again when the all-new, computer-animated theatrical feature hits theatres everywhere in September 2021. 

It’s still ‘Go Go Power Rangers’ in 2021 as Season 28 of the enduring hit show debuts. Power Rangers: Dino Fury journeys back to the core roots of the brand with the action being led by the original 5 rangers. The popularity of the show, beloved by so many kids for so many years, is driven by Hasbro’s commitment to new content but also the vast back catalogue which is streamed on Netflix and therefore continually accessed by a huge worldwide audience. 

A new global brand theme for Peppa Pig entitled Peppa's Adventures is kicking off in 2021, as a celebration of all the amazing places that Peppa, her family and friends have visited since the show began. With exciting trips to the USA lined up in the future, combined with lots of great existing content, Peppa’s Adventures is a great way for fans to explore and discover the world around them. 

Brand new series premieres will be rolling out for Ricky Zoom throughout the year. Revved up and ready to take on new challenges throughout the series, Ricky is ready to go as he continues on the road to becoming the world’s favourite rescue bike. Excitement for the expansion of the brand’s consumer products programme, which is driven by the strength and reach of best-in-class broadcast partners across the region, will follow the phased rollout of toys in all key markets in 2020, as secondary categories will be available from SS21. 

A robust plan is in place for PJ Masks which will be boosted by Series 4 which is set to launch this Q4, the Disney+ roll out in multiple territories and Series 5 global launch coming in 2021. In a first for the company, Hasbro will be launching its first toy range for the brand with a core range of exciting new products hitting retail for AW21. 

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