Institute of Practitioners in Advertising award CPD Platinum status to leading media buyer
Generation Media has been designated a CPD Platinum agency by the Institute of Practitioners in Advertising (IPA).
The position follows the agency winning its fourth consecutive Gold award in recognition of its commitment to continuous professional development.
The IPA judges said: “This is an agency which takes CPD very seriously and carries it through professionally… Generation Media has produced a thorough and professional submission, with excellent examples of how to demonstrate the commercial value of CPD to the agency. The enthusiasm shines through everywhere.”
The IPA awards Platinum status only to agencies that achieve the Gold standard for four years. To achieve this accolade, the agency takes part in a rigorous review of its training and development programme and has to demonstrate a thorough commitment to learning, showing that continuous professional development is at the heart of the business.
Dean Weller, Generation Media CEO, said: “We are extremely proud to have achieved Platinum status after four consecutive years as an IPA CPD Gold agency. This, alongside our Investors in People Silver award, gives clients the confidence that their account team are industry leaders, allowing us to provide optimum client servicing and results. We are continuously developing our programme and will work towards ensuring we maintain Platinum status for many years to come.”