Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products

The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care

Written by Georgie Dobie

Posted 04.09.2020 | Business

Festival of Licensing unveils community and wellbeing programme sponsored by ViacomCBS Consumer Products thumbnail

Festival of Licensing, the month-long virtual gathering in celebration of the global licensing industry taking place from 6-29 October, unveils its Community & Wellbeing programme, sponsored by ViacomCBS Consumer Products.

The online programme will feature three complementary elements:

1) Exclusive wellbeing sessions brought to you by ViacomCBS Consumer Products:

  • Family Friendly Dance & Yoga – drawing from super popular Nick Jr. exercise videos, festival goers will be encouraged to take a break from the serious stuff to have fun and exercise with their kids.  
  • Retro Workout Class – neon? Check. Headbands? Check. Then you’re ready for the Festival of Licensing retro workout. Featuring iconic MTV products in a high energy workout class, with a soundtrack that raises heartrates and celebrates the classic MTV of the 80s & 90s, the Festival retro workout will also showcase the ‘MTV MOVE’ pro-social initiative. 
  • Self-Care – a self-care expert from the ViacomCBS Wellness studio will share easy tips on nutrition, sleep and exercise, as well as showcase some funny moments from iconic characters ‘practicing’ the same habits. The self-care session will end with a guided meditation and a welcome chance to unwind.   
2) Business mentoring and advice clinics 

Festival goers can take advantage of in-region business mentoring and advice clinics offering legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.

3) Global charity fundraiser in support of The Light Fund, Magic Wheelchair and Licensing International Small Business Global Grants Fund – a huge charity fundraiser involving the global licensing industry and beyond will launch very shortly – watch this space for details.

“We’re delighted to be working alongside ViacomCBS to bring valuable – and much needed – community and wellbeing content to Festival of Licensing attendees from all the over the world,” said Anna Knight, VP Global Licensing Group, Informa Markets.  

“Surviving through Covid has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where we can.” 

Festival of Licensing runs online from 6-29 October 2020. Brands who are interested in exhibiting or sponsorship opportunities should visit www.festivaloflicensing.com. Free visitor registration is also open at www.festivaloflicensing.com.  

Spin Master named League of Legends master toy thumbnail

Spin Master named League of Legends master toy

Licensing agreement with video game giant Riot Games will bring action figures, role-play and more to shelves next AW

John Lewis scraps partner bonus thumbnail

John Lewis scraps partner bonus

Partners will lose out on their annual profit share for the first time since 1953 after the group posts £635m ...

John Lewis scraps partner bonus thumbnail

John Lewis scraps partner bonus

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor