Epoch launches Sylvanian influencer campaign

The #MySylvanianStory campaign taps influencers on Instagram Reels to promote the storytelling of introductory sets

Written by Georgie Dobie

Posted 01.10.2020 | Business

Epoch launches Sylvanian influencer campaign thumbnail

Epoch making toys has launched an Instagram partnership campaign for Sylvanian Families, focused on promoting its introductory priced sets.

The company is for the first time working with creators to bring the brand to life through Instagram’s recently launched Reels feature, producing short-form videos to promote collectability via impactful visual storytelling.
The campaign is driven by a high-profile Instagram influencer, who created a stunning stop motion video featuring the Cosy Cottage and Caramel Dog Family. WATCH HERE

A supporting network of parent Influencers across Instagram have each created their own mini-videos and picture stories focusing on the collectability and creative play potential with each Sylvanian Families set. All content links back to Smyths to purchase sets, with a competition running simultaneously for families to win Sylvanian Family starter sets to further drive engagement.
“Many of our existing fans are already fully engaged and committed to the Sylvanian Families brand and we receive numerous incredibly creative and beautiful pieces of UGC which inspired us to launch this new campaign” says Suzie Howes, Marketing Manager at Epoch making toys.
“Using Influencers to showcase how easy it is to open a set, start playing and developing your own Sylvanian Families story will hopefully persuade parents and children who are new to the brand to purchase those smaller, competitively priced sets, which is essentially all they need to kick start their collection.”

Thames & Kosmos announces new arrivals and restock of from favourite thumbnail

Thames & Kosmos announces new arrivals and restock of from favourite

New arrivals announced by Thames & Kosmos and restock of a firm favourite in time for the Christmas rush. Thames ...

Schleich steps into Christmas thumbnail

Schleich steps into Christmas

Schleich UK has entered into the Christmas spirit with its latest retail initiative! This year’s festive campaign gives Schleich fans ...

London Toy Fair 2021 Cancelled thumbnail

London Toy Fair 2021 Cancelled

BTHA have annouced that the 2021 London Toy Fair has been cancelled.

Press Releases

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast thumbnail

Radio silence broken on Novel Entertainment’s new Horrid Henry podcast

The first podcast based on the award-winning Horrid Henry TV series will launch this week under new ‘Horrid Henry Unlocked’ ...

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats thumbnail

APC Kids signs trio of deals for CTC Media’s Kid-E-Cats

New deals sees hit property’s footprint expand in Asia, Latin America and North America

Live the track with the Lego Technic Ducati Panigale V4 R thumbnail

Live the track with the Lego Technic Ducati Panigale V4 R

The Lego Group has revealed its latest Lego Technic model – the Ducati Panigale V4 R

Have a field day with Britains’ New Holland Tractor! thumbnail

Have a field day with Britains’ New Holland Tractor!

Tomy has revealed the latest launch from Britains – a New Holland T8.435 Tractor