Edx Education wins Silver at the Independent Toy Shop Awards 2020

The company’s Eco-Friendly Junior Rainbow Pebbles have won Silver, as judged by the nation’s independent toy retailers

Written by Georgie Dobie

Posted 27.08.2020 | Business

Edx Education wins Silver at the Independent Toy Shop Awards 2020 thumbnail

Edx Education, one of the UK’s best-selling home learning brands on Amazon for children from 18m-12 years, is delighted to announce that its Eco-Friendly Junior Rainbow Pebbles have won Silver in the Independent Toy Shop UK Awards 2020.

In their 13th year, the Independent Toy Awards enjoy unrivalled respect within the industry thanks to be voted for by those at the sharpest end of the industry, the nation’s independent toy retailers. 

Commenting on the award win, Heather Welch, international brand manager at Edx Education, says: “We are delighted to have won this award, particularly as there are many challenges when manufacturing with these types of materials. Our Eco-Friendly Junior Rainbow Pebbles use a natural fibre particular composite (FPC) material, each having its own unique natural grain. This FPC is 100 per cent made from agricultural waste (rice stems and rice husks) and FPC has many advantages including the fact that it breaks down in the environment, produces zero pollution with large savings in energy and water usage during the manufacture of the FPC raw material and is fully recyclable.” 

Edx Education’s Rainbow Pebbles range is one of the UK’s best-selling educational toys, encouraging creativity and STEAM learning. “We have always been passionate about the learning through play movement, particularly as we originally started out by manufacturing educational toys for schools,” adds Welch. “Learning through play has long been recognised as a highly successful method of teaching in early years education, both in the classroom and at home. Not only is it fun and engaging, but it is also a tactile and visual form of learning to fuel a child’s mental growth by aiding concentration.” 

The Rainbow Pebbles range consists of a collection of coloured ‘pebbles’ in various shapes and sizes. The seemingly simple Rainbow Pebbles are a flexible, open-ended toy that can actually develop a child’s depth of knowledge through creative play. By stacking the 36 tactile pebbles and arranging them to make fun designs, children can cultivate their foundation skills in design thinking, problem solving and critical assessment. The pebbles take up very little space and can be used for a wide range of activities that can be tailored to varying age groups (from 18m). 

The entire Edx Education product range aims to support parents and educators in all aspects of play-based learning and their new website www.edxeducation.com features a podcast and play blog with tip and tricks for parents and teachers. 

“It may be child’s play, but Rainbow Pebbles can have a ripple effect on young imagination. Thank you for the recognition and support, now let’s play!” concludes Welch. 

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