Edx Education expands US distribution of home-learning products, participating in #ToyFairEverywhere

Through participation in the first virtual Toy Fair, the company endeavours to make its educational products available at more outlets in the US

Written by Georgie Dobie

Posted 14.07.2020 | Business

Edx Education expands US distribution of home-learning products, participating in #ToyFairEverywhere thumbnail

As families with young children contemplate a return to virtual learning this school season, Edx Education, in partnership with long-time distributor Learning Advantage, has ramped up efforts to make its educational products available at more outlets in the United States.

During the summer/autumn Toy Fair Association event, Toy Fair Everywhere, the partners hope to garner interest from more retailers, especially the toy specialty channel.  

Heather Welch, global brand manager at Edx Education, says: “It’s the right time to bring our well-designed, well-produced educational toys to more US families looking to help their children learn through fun, developmental play.”  

Edx Education was launched 25 years ago by Murray Jackson, CEO and founder, to supply world-class educational products. Edx Education has since grown in recognition as a developer and manufacturer of high-quality educational toys selling to school districts and consumers around the world. 

“With popularity grounded in our designed-for-classroom product portfolio, we began receiving requests from parent-educators who wanted smaller quantities for their own at-home use,” adds Welch. “We created our first consumer-focused line in 2014.” 

Featured in Toy Fair Everywhere will be favourites from the Edx Education line.  

Angie Jordan, Learning Advantage, VP Sales, says: “Retailers will find us in the Learning Advantage ‘room’ where they can peruse our very popular Rainbow Pebbles, our recently launched new sustainable line, Math 101 Kits, and all-new Fun Play line out this fall.”   

Edx Education has worked with early childhood education experts around the world to develop educational products to fulfill children’s needs at different stages of development.  

Welch adds: “We have fun and engaging product providing a tactile and visual form of learning to aid concentration and skill-building, particularly in the areas of fine motor skills and early mathematical understanding.  

“We’re excited to offer these great aids to parents during a very challenging time. We know their child’s interests are top of mind, especially skill-building and learning.” 

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